What Makes a Guest Great? Tips from Talk Show Pros

If you’re interested in promoting a book on radio or TV shows, you’ve probably watched or listened to hundreds, if not thousands, of interviews over the course of your life. But how many of those interviews truly stand out? If you’re lucky, perhaps a handful. If you’re very lucky, perhaps a larger handful. The point is, a great interview doesn’t happen often, and it rarely happens by accident.

In an attempt to help attain that interview nirvana a bit more often, I asked top talent and producers to share their thoughts on guests they considered the cream of the crop. My interviewees covered a broad spectrum, from hot talk to conservative talk to women’s talk to sports talk to talk-intensive music morning shows. Obviously, the individual hosts and producers as well as the target demographics of the programs and stations determine some of the answers. But, as you will see, some basic qualities of a great guest transcend format and individual differences.

My questions were:

· What are the qualities of a great guest?

· Could you give specific examples of guests you thought were great,

whether or not they are well known?

If you could give one tip to a guest who was going to appear on your show, what would it be?

A great guest has energy and an interesting topic, is conv’s ltional, and says either very intelligent or very stupid things. I tell my guests to crank up the energy. Make it sound like it’s the first time you’re talking about the subject, and be enthused.–Ronn Owens, host, KGO, San Francisco

Great guests don’t have preconceived ideas of where the conversation is going to go. They trust the host knows to give out the Web site and the book’s name. They don’t try so hard. They follow the host’s lead and just let go. Baseball Hall of Fame announcer Ernie Harwell was a great guest because he was comfortable with himself. My guest tip: Don’t have your guard up. Accept that even a less-than-stellar interview as a real person will be far more memorable than one as a polished, slick “guest.”–Jeff Deminski, host, Live 97.1 FM, Detroit

ٱA great guest is upbeat, passionate, and real about whatever they are on the show to discuss. Some people forget that they are on the air, so they just talk, without any feeling. They drone on. Many authors forget that their on-air performance should be as interesting as the prose they create. My advice to guests is to listen–both to the interviewer and to the callers. Unfortunately, some guests are so intent on cramming in all the knowledge they possess on a given subject, and/or are so busy plugging their book, that they don’t listen. The audience will pick up a guest’s self-absorption quicker than I can give the station ID.–Hilarie Barsky, host, CFUN, Vancouver, B.C.

ٱA great guest has passion, convictions, and a touch of a chip on the shoulder. Any two of the three will make you a pretty good guest. Civil rights leader James Farmer was great, although, as he entered the studio, I thought, “Wow–is this old guy worn out!” But while he was physically infirm, his mind and voice were sound, and he took Americans on a journey now known only to elderly blacks: It was chillingly compelling. My tip for guests is to give direct answers. You can elaborate if you wish, but at least say something that approximates an answer to my question.–Jim Bohannon, host, Westwood One Radio, Washington, D.C.

ٱWe are in the conversation business, and the guest advances the process the same way a witness does in a trial. The key to being great guest is boiling material down to terms where listeners can agree or disagree. I like guests who will disagree with me but allow for areas where we agree. Think of the interview as a conversation, but an animated one. Get your energy level up!–Dom Giordano, host, WPHT, Philadelphia

ٱA great guest is someone who speaks in sound bites but is happy to embellish if asked. Sadly, many authors are bad talkers. Tom Bergeron, host of Hollywood Squares, is an awesome guest. He’s not famous, but he is funny and he plays along. If we’re talking about Polish sausage on the show for some reason, he will have five minutes of Polish sausage stories, and he can still creatively sell his show without it sounding like a commercial.–John Scott, producer, STAR 101.3 FM, San Francisco

ٱMy favorite interview, and one of the toughest, was the late Charles Schulz, the author of “Peanuts.” I had him on a talk show one night during a baseball strike to discuss Charlie Brown’s team, since they weren’t on strike. He was ultrashy and couldn’t believe the topic. However, he knew that I was prepared and that I was a fan, and he began to trust the premise. I can still hear him laughing at the thought of Charlie Brown’s team not striking.

On television, the best guest is somebody who is not afraid of the camera and who embraces it. I can think of a few NHL players, like Jeremy Roenick, who steal the camera, and that’s fine with me. My advice for someone I’m going to interview is to have fun and enjoy the ride.–Todd Walsh, host, Fox Sports Net Arizona, KDKB-FM, Phoenix

ٱ Have some energy!!!! There is a zero-tolerance policy on boring guests on our show, I don’t care who they are. If one slips in, we’ll hang up. Most two-bit activists are great guests because they know what they want to say and have a strong passion for it. Advice for guests? Get to the point. Don’t filibuster. Don’t go off on tangents. Answer the question. Don’t play the game of ignoring the question so you can stay on message. We’ll point it out, embarrass you, and then hang up.–John Kobylt, host, KFI, Los Angeles

ٱ First off, a guest needs to get it–that is, a guest needs to realize that radio is an intimate, one-on-one medium. You’re not standing at a podium talking to an assembled audience. You’re talking to a host, and being listened to by one audience member at a time. Guests need to listen too, to figure out what the host needs from them. Guests also need to realize that talk radio is entertainment. That doesn’t mean that they need to be something they are not. But if they aren’t entertaining, the host isn’t going to want to have them on very long, won’t have them back again, and won’t recommend them to others in the industry.

One guest who stands out on our station is a local attorney by the name of Joe Friedberg. He understands that a host wants smart and honest answers, little or no spin, natural, entertaining conversation, a sense of humor, and a wonderful ability to explain the complex in entertaining, understandable terms. Ann Coulter also comes to mind. She might not always pass muster on the spin criterion, but she is entertaining, strong in her convictions, and good at explaining her points without sounding like a boring college professor.–Joe O’Brien, program director/host, KSTP, Minneapolis/St. Paul

ٱ I treat guests the same way I treat callers to my show. That is, the guest and I engage in a conversation for the purpose of informing and entertaining the audience with pacing and content sufficiently strong to stimulate further callers and development of the topic(s). Whether it has been John Lott on gun control or Arnold Schwarzenegger on running for governor, guests (just like callers) last only so long on the air as they continue to stimulate me through interesting information provided in an entertaining way.–Roger Hedgecock, host, KOGO, San Diego

I hope you found the words of these professionals helpful. Use them as a guide to help you tackle an interview or understand why a particular interview did or didn’t go as planned. My own advice on being a great guest? Trust your instincts; never forget who’s listening, and do everything you can to make the interview entertaining.

Roberta Gale has appeared on the radio in every part of the country during the past 22 years. Her programs have aired nationally on Westwood One radio Networks and ABC Talk Radio Network. President of Roberta Gale Media Coaching, which provides media training to authors, experts, spokespeople, and businesses, she can be reached via www.robertagale.com. A version of this article also appeared in Talkers magazine.  Roberta’s website http://www.robertagale.com

Are You Building an Email List?

by Angela Willis http://.www.starva.com

Newsletter Services

There are many people who don’t start a mailing list in the beginning of their online presence because they feel they don’t have enough to share with a list. This is a big mistake! Email marketing is NOT dead and you need to be building your mailing list, now.

You don’t have to start by sending out a huge newsletter every week, but you do have to start building that list.

What you send to your email list will really depend on your market, and what they have subscribed to receive. You could do any number of the following:

* A monthly, weekly or bi-weekly html (colors, pictures) newsletter

* A monthly, weekly or bi-weekly text-based email

* An e-course

* A daily, weekly, or monthly tips list

* A series of autoresponder messages

* Follow-up messages to customers or clients

* A list announcing upcoming events such as teleseminars

If you treat your email lists right they will become loyal followers, and when you have an offer to make them they will be there to listen to what you have to say.

So, How Do You Build Your Email List?

Before you can start sending messages out to a list you need to have people subscribed.

The best way to build a list that you want to grow long term is to use a program that is built for sending out messages to those subscribed and also will help you comply with the Can-Spam legal requirements of sending out messages to large groups of people.

Two programs I use most often with my clients and are well-known as industry leaders are:

Aweber & 1ShoppingCart

Signing up with either of these programs will allow you to easily set up your mailing list and start collecting names and emails that you can then start sending your email promotions out to.

Getting Opt-ins
Once you have a program to handle your mailing list you will then need to set up a mailing list opt-in form that people will fill out in order to subscribe to your lisYou may want to offer subscribers a gift for signing up, like the one you’ll see in the offer I make on this blog. When people sign up for my newsletter they get a free bonus copy of the special report ‘Set Yourself Up For New Years’ Profits’. Adding a graphic may also help. You may want to test using pop-ups or exit pop-ups and see if they increase your sign up conversions.

Confirmation Page
Once people fill out their name and email on an opt-in form you will likely need to have them confirm their opt-in so that you can confirm that they really did request the information and you are not spamming them.

The confirmation page is a page that you need to optimize. If you’ve offered a special report make sure that you let them know they need to confirm their subscription in order to get that report, or confirm in order to receive the information they requested.

You can make a special offer on the confirmation page, or send them back to your website to read articles. But since they’re on the page anyway, and they have to go somewhere YOU should be making a suggestion as to where they should go.

Now It’s Time To Send Out Emails
You’ve got subscribers, they’ve confirmed they want your information and now you’ve got to send them some valuable content!

A couple of things to really pay attention to when you send messages out your mailing list is your open rate and your click through rates.

Open Rate

One of the biggest things that will affect your open rate is the title of your email message.

You want a subject line with the following qualities:

* not too long – Long subjects get cut off in some email programs and a long subject line takes a chance at being ignored.

* includes the name of recipient – Personalizing your email subject line helps catch the attention of the person you’re sending it to. Who doesn’t respond when you call out their name? This is the same with an email. When people see their name they want to know what you’re saying to them.

* sounds personal – If the subject line sounds like it is a personal message to the person opening it, you have a greater chance of having it opened.

* isn’t misleading – Don’t try to trick your readers into opening something by using a misleading subject line. Not only is it illegal through the Can-Spam act, it just turns your subscribers off in a big way. If they’re expecting one thing and open up an email to see another, you risk them not opening anything else you send them.

Click Through Rates

Ok, you’ve gotten their attention and they’ve opened your email – but that’s only the first step! Now you need to have a call to action in each and every message you send.

Your call to action doesn’t (and shouldn’t!) have to be asking them to buy something. Maybe you want them to visit your website to read a great article you’ve written, or maybe they should go check out a new podcast you’ve uploaded, or download a free special report you’ve written (all of which will have their own calls to action within them).

Watch your click through rates and start paying attention to what works and what doesn’t for your market. If you have a large enough list you can do split-testing to test one message against another to see which has a better response. Sometimes the smallest things can make a big difference.

Your mailing list can be one of the biggest assets to your business so make sure you take care and don’t bombard them with spammy offers or just low quality information.

Take good care of that list and they will take good care of you for a very long time to come.

And make sure you start building it now!

Need help setting up your email list, opt-in forms, confirmation pages and planning your marketing message through email? Contact Angela for more information on how we can help set up your list properly from start to finish.

“10 Keys to Copy That Sells!”

This is great article by Alexandria Brown. As we work with our clients on website evaluation and redesign and copywriting we are always amazed at how long and confused their copy is. Ali Brown offers 10 tips that are very helpful

Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you’ve come to the right place.

1. Be reader-centered, not writer-centered.

Many ads, brochures, and Web sites talk endlessly on and on about how great their products and companies are. Hello? Customer, anyone? Think of your reader thinking, “What’s in it for me?” If you can, talk with some of your current customers and ask them 1) why they chose you, and 2) what they get out of your product or service. TIP: To instantly make your copy more reader-focused, insert the word “you” often.

2. Focus on the benefits — not just the features.

The fact that your product or service offers a lot of neat features is great, but what do they DO for your customer? Do they save her time or money? Give her peace of mind? Raise her image to a certain status? Here’s an example: If you go buy a pair of Gucci sunglasses, you’re not just looking for good UV protection. You’re buying the sleek, stylish Gucci look. So that’s what Gucci sells. You don’t see their ads talk about how well made their sunglasses are. Think about what your customers are REALLY looking for.

Now, what does an insurance broker sell? Policies?

Nope — peace of mind. (See? You’ve got it.)

3. Draw them in with a killer headline.

The first thing your reader sees can mean the difference between success and failure. Today’s ads are chock full of clever headlines that play on words. They’re cute, but most of them aren’t effective. There are many ways to get attention in a headline, but it’s safest to appeal to your reader’s interests and concerns. And again, remember to make it reader centered — no one gives a hoot about your company.

Bad: “SuccessCorp Creates Amazing New Financial Program”
Better: “Turn Your Finances Around in 30 Days!”

4. Use engaging subheads.

Like mini-headlines, subheads help readers quickly understand your main points by making the copy “skimmable.” Because subheads catch readers” eyes, you should use them to your benefit! Read through your copy for your main promotional points, then summarize the ideas as subheads. To make your subheads engaging, it’s important to include action or selling elements.

Bad: “Our Department’s Successes.”
Better: “Meet Five Clients Who Saved $10K With Us.”

5. Be conversational.

Write to your customers like you’d talk to them. Don’t be afraid of using conversational phrases such as “So what’s next?” or “Here’s how do we do this.” Avoid formality and use short, easy words. Why? Even if you think it can’t possibly be misunderstood, a few people will still be confused. Plus, being conversational helps prospects feel like they can trust you more.

6. Nix the jargon.

Avoid industry jargon and buzzwords — stick to the facts and the benefits. An easy way to weed out jargon is to think of dear old Mom reading your copy. Would she get it? If not, clarify and simplify. (This rule, of course, varies, depending on who your target audience is. For a business audience, you should upscale your words to what they’re used to. In some industries, buzzwords are crucial. Just make sure your points don’t get muddled in them!)

7. Keep it brief and digestible.

No one has time to weed through lengthy prose these days. The faster you convey your product or service’s benefits to the reader, the more likely you’ll keep her reading. Fire your “biggest gun” first by beginning with your biggest benefit — if you put it toward the end of your copy, you risk losing the reader before she gets to it. Aim for sentence lengths of less than 20 words. When possible, break up copy with subheads (see no. 4), bullets, numbers, or em dashes (like the one following this phrase) — these make your points easy to digest.

8. Use testimonials when possible.

Let your prospects know they won’t be the first to try you. Give results-oriented testimonials from customers who have benefited immensely from your product or service. Oh, and never give people’s initials only — it reminds me of those ads in the back of magazines with headlines like “Lose 5 Tons in 3 Days!” Give people’s full names with their titles and companies (or towns and states of residence) — and be sure to get their permission first.

9. Ask for the order!

Tell your reader what you want her to do — don’t leave her hanging. Do you want her to call you or e-mail you for more information? Order her copy now? Call to schedule a free consultation? Complete a brief survey? Think about what you’d most like her to do, and then ask her. It’s amazing how many marketing materials I come across every day that don’t make it clear what the reader should do. If you wrote interesting copy, your reader may forget you’re trying to sell something. Tell her what to do, and she’ll be more likely to do it.

10. Have your copy proofread!

Good. Now have it proofread again. Don’t risk printing any typos, misspellings, or grammatical mistakes that will represent your company as amateurs. Hire a professional editor or proofreader to clean up your work. Remember, you only get one chance to make a first impession! Oops — impression.

© 2001-2008 Alexandria Brown International Inc.
Online entrepreneur Alexandria K. Brown publishes the award-winning ‘Highlights on Marketing & Success’ weekly ezine with 28,000+ subscribers. If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.AlexandriaBrown.com

Good speakers become great speakers

Good speakers become great speakers with the proper training. Investing in professional speaker training can greatly improve your bottom line.

There is no downside to improving your speaking skills.

The key to effective speaking boils down to one thing: The ability to be able to tell a compelling story. I was taught years ago that effective advertising was reduced down to the acronym A-I-D-A, which stands for 1.) Attract their ATTENTION. 2.) Stimulate their INTEREST 3.) Create DESIRE and 4.) Move them to ACTION.

Creating an effective speaking presentation is not much different than those guidelines. When we speak, we are actually selling. We are trying to communicate or get someone to adopt truths, facts, inspire action, etc. How many times has someone in your life said to you, “It’s not what you say, it’s how you say it”? Most of us have heard that. We have all worked with very accomplished, well-educated people who are absolutely brilliant in their field, but when they spoke, they almost put us to sleep. How many of us have listened to an individual who was charismatic, compelling, and attractive and then when it was all done, you ask yourself, “What did they just say?” or you don’t remember a thing they said. It was all show with no substance. To get on the road to more effective speaking, you must master what you say AND how you say it. The best way is in a story-type format. In my sales training over twenty years ago I was taught that “facts tell, stories sell”.

Stories or story-type speaking bring a message to the heart and mind of the audience. One such method is what I call the PSOx3 speaking template. It is a no-brainer method for creating compelling speeches. This stands for presenting a Problem, Solution, and Outcome and doing it three times during the presentation. This humanizes the presentation and it allows the listener to relate to the issue presented. It creates a mental picture which makes the topic more memorable. Here’s an example. Let’s use a motivational topic that goes like this; “John Smith had only twenty dollars in his pocket. He was laid off with no possibility of being rehired. His position was outsourced overseas. He had two kids in private school and a baby at home. His wife worked part-time three days a week.

They could not make it on her income alone. They only had enough financial cushion to pay their bills for about three months. He knew he had to make something happen, and do it quickly. One day after paying his bills he actually had to make a decision whether to fill up his gas tank or buy groceries. This was the turning point in his life. It was either cave in to the desperation and depression or rise to the occasion and go into business for himself. He felt no one was going to hire an over-40 professional like him at the salary he had been accustomed to. One day while reading newspaper, he read a story about how a large percentage of attorneys were not getting the clientele they desired. He spotted a need. Problem leads to profit. He was skilled in writing marketing materials for a large company for the past twenty years. Why couldn’t he do it for another industry?, he asked himself.

This lead him to make his first phone call to a local attorney who confessed that his business was slow and he was at odds in how to get more clientele and increasing his referrals. John made an appointment with that attorney. He became John’s first client. That was 250 clients and three years ago. John’s now has three employees that all work as independent contractors from their homes. He also works out of his home. He and his staff meet in person once a week for brainstorming sessions to give the virtual company a more human feel.”

Now when you read the story of John, in a very short period of time, you are pulled in to his plight, feel his despair, and experience the hope he has with the advent of his new business. When this story is told, as opposed to just telling facts, you feel for John. When it is presented with pauses, increases and decreases in speech volume, and the appropriate body gestures, you are well on your way to creating a memorable speech. As in a good TV screenplay, you can clearly identify the problem, solution, and the outcome. The story of John is one you remember and isn’t that the reason why we do presentations at our work, places of worship, and service organizations?

George Bruno has been speaking in the private and public sectors for 25 years. He has been a guest and host on various talk radio programs in New York and Pennsylvania. In the early 80’s, he traveled on a drama team for three years performing in churches, prisons, and schools. In the late 80’s and early 90’s, he performed as an improv comedian in comedy clubs, café’s and fund raising shows in cities on the East Coast, including the renown Bonkers Comedy Club and the Chestnut Street Cabaret in Philadelphia.

Article Source: http://EzineArticles.com/?expert=George_Bruno

Jack Barnard – Speaker Services master presentation trainer teaches attendees at the Speakers’ Bootcamp

Susan Levin and Jack Barnard are brilliant, not only did I learn how to put an effective presentation together and I got a dynamite brand!

- Lorenda Phillips, Coach See Lorenda’s Video

The Bootcamp kicked my ass and I liked it!
-John Vosler- See John’s Video

Storytelling CD or MP3 – 2 hours – $25

Click here for info/order

Straight to video

This Essay was in the LA Times on June 15, 2008 written by Seth Greenland.

Today’s authors must sell their work — and themselves. The publisher’s promotional budget wouldn’t cover bus fare to the book party for “Shining City.” What to do? Try a hot tub, high-priced escorts and a pimp.

Not long ago, I found myself seated with a pimp and three high-priced escorts, the kind favored by the former governor of the great state of New York. I was in a lawn chair while the four of them were in a hot tub — what is the word? — gamboling in the steamy water and . . .

But I’m getting ahead of myself.

Once upon a time, an author published a book and left the selling to the experts in the marketing department. This was the case as recently as last week. But that quaint notion has suddenly gone the way of Duran Duran. Now, because of recent developments in the world of publishing, writer and merchant are fusing into one. Willy Loman and Arthur Miller have commingled. Call it — forgive me — Birth of a Salesman.

Publishers still occasionally provide promotional support for an author to whom they have paid a whopping advance. Other authors, however, the ones without giant deals, are placed on an ice floe and set adrift. Yes, you say. Of course. ‘Twas ever so. But if once comfort might have been derived from such platitudes, this was before the Internet and the anticipated Death of Print.

And yet, the ironic thing about the Death of Print is that no one seems to have told the publishing industry. Even as review column inches shrink and fewer writers appear on radio and television, books continue to tumble out like bunnies during birthing season.

It is a faint and slightly maundering sound, muffled, no, smothered by the cacophony of the culture. But to borrow a phrase from the indefatigable Mrs. Loman: Attention must be paid.

How?

Why, the author video. In the last few months, I have become an expert on this subject, as any author now must be. My new novel, “Shining City,” will be published in July, and the promotional budget would not cover bus fare to the book party. To attract readers, I find myself looking to do something . . . sizzling. All of which brings us back to that hot tub, with those three high-priced escorts and that pimp.

Yes, yes, I know — this seems utterly gratuitous: blatant, even prurient. David McCullough would never sit next to a hot tub in which John Adams is frolicking with Dolley Madison and Betsy Ross. But McCullough and I are very different writers, and given my material, pimps and hookers are not so far off the mark. “Shining City” is about a regular guy from Van Nuys, a middle-class dad, who inherits his brother’s dry cleaning business and learns it is a front for a high-priced call-girl ring. He needs money, so he does some on-the-fly moral calculations and, presto, he’s a pimp. Whatever you may think of the character’s principles — feel free to judge him with your book group — it’s great material for an author video.

These days, of course, author videos come in a variety of flavors — as many as there are writers, it seems. The most basic features the author — who has, say, written six novels and never had to do anything this degrading — seated in her book-lined office casually addressing the camera. “Hi,” she says, “I’ve written a new novel. Here is what it is about and I would like you to buy it.” In its subtlety and sophistication, it’s like a television ad for detergent circa 1962.

In other videos, the author remains invisible. Instead, we see computer-generated words combined with a series of graphics meant to give a feel for the book. The aesthetic is that of a neighborhood 14-year-old with iMovie on his laptop — but it’s better than the dramatization, in which a scene or scenes from the book are acted out, making us forget about the writer altogether and wonder about the movie, not a good thing when the idea is to pique someone’s interest in a book.

Then, there is the high-end soft-sell that portrays the author, torn from the comfort of his office, thrust into the world and moving through locations that evoke the book. In one recent example, John Banville can be seen in Benjamin Black mufti, wandering the streets of Dublin talking about the hero of his new thriller. For novelist Jay Cantor, the setting is a Cambridge, Mass., cheese shop. I don’t know what this has to do with anything he’s written, but it did get my attention — hmm, what is Jay Cantor doing near that brie wheel? — and this, after all, is the idea.

For my video, I hooked up with my friend Jason Kachel, who is the Sergei Eisenstein of the Los Angeles bar mitzvah circuit. If you haven’t attended one of these events lately, you might be surprised to learn they often include what has become known as a montage. This is a short film featuring the celebrant; at its most expressive, it can evoke the work of Fellini shot through with the sensibility of Mel Brooks (memo to Cannes: This should be a sidebar — “Un Certain Bar Mitzvah”). Jason is peerless in this form. What is the connection? He is used to working with people bereft of thespian talent. People, in other words, like me.

I HIRED HIM immediately and we set about writing a script. Although we had no intention of dramatizing the book, we needed human scenery, so I logged on to Backstage.com, created an account, and did an e-mail blast to the appropriate cohort (Author Seeks Actresses for Book Video), and we had our extras. As for the pimp, I called another friend, the novelist Mark Haskell Smith, and quickly explained the proposition: Was he willing to take a day off from writing to spend an afternoon with several beautiful women in a hot tub? He did not take long to commit. Locations were procured, craft services arranged.

We began our shoot at 6:45 a.m. and concluded 15 hours later. Editing took a few days, a score was composed by Stu Thomas, and Bob’s your uncle — the “Shining City” video is now online.

Will this help sales? Who knows? It’s a chaotic new world and if a novelist can’t have a little fun shilling for his own book then what, finally, is the point? But this is literature, and froufrou aside, it remains serious business. Accordingly, I try to carry myself with dignity and restraint.

Which is how I wound up on the Internet in my underwear. *

Seth Greenland’s second novel, “Shining City,” will be published in July.

Susan’s note: Authors and professionals we can help you. If you want coaching and 2 or 3 short video segments about your book, your business and or an interview check out the BizSpeak & Video Workshop and the Authors’ SpeakEasy Workshop

It is a great way to market your services and spread the word through many distribution sites.

Greetings

Hi, The reason I created this new blog site is because we are expanding so fast that I can barely keep up with all the new additions. When I speak to clients they are amazed at the various ways we can assist professionals in growing their businesses through speaking. As a marketing consultant I always see the bigger picture and have a great sense of how I can support folks.

My roll up banner tells the story. If you resonate with my questions then you do need to contact me.